... South Africa's tourism sector is being reshaped by a fundamental shift in what travellers want - and a new trend analysis report from South African Tourism's Insights Unit suggests the country is well positioned to capitalise on the change, if it moves decisively. The Q1 2026 Trend Analysis Report, covering the period April to June 2026, identifies five major shifts ...

... Defying diplomatic tensions, travellers from the US have touched down in their tens of thousands to experience South Africa's local hospitality. According to the latest international tourism report published by Statistics South Africa, the country's overall tourism sector is experiencing steady growth. The total volume of overnight tourists increased by 7.2% year-on-year, rising from 804 163 in May 2025 to ...

... South Africa lives off its visitors. People come from all over the world to see the wildlife, the coastline, the wine farms, and the cities. They spend money on hotels, tours, restaurants, and transport, and all of that spending creates jobs for local people. Tourism is one of the biggest companies in the country, and it keeps growing even when ...

... Africa is positioning itself for a stronger foothold in the fast-growing global golf tourism market with the launch of the Africa Golf Tourism Convention (AGTC) 2026, a new continental platform designed to connect African golf destinations directly with international buyers, investors, and tourism decision-makers. Scheduled for 18-21 August 2026 in Johannesburg, Gauteng, South Africa, the inaugural convention marks the first ...

... Tourism Minister Patricia de Lille says 66 international and regional conferences secured for South Africa are expected to contribute more than R1.2bn to the economy between 2025 and 2030, as government continues to invest in infrastructure, air connectivity and destination development to grow the sector. 26 Jun 2026 26 Jun 2026 Source: Archive | Minister of Tourism, Patricia de Lille ...

... and The View Boutique Hotel. Also read: Working towards a disability-inclusive beach in Amanzimtoti The awards paid tribute to the entrepreneurs, accommodation establishments, tour operators, filmmakers, event organisers and tourism pioneers who in their own way strengthen South Africa as a tourism destination. eThekwini Mayor Cyril Xaba highlighted the critical role tourism plays in driving economic development, creating employment opportunities, ...

... Private Sector Diagnostic shows that despite tourism's potential as a source of foreign exchange, 95 percent of tourism revenue in 2024 came from domestic travellers, compared to 78 percent in South Africa and 47 percent in Rwanda. Ironically, most international visitors travel to Malawi to visit friends and relatives, contributing to low spending levels of just $37 (about K65 000) ...

... Spain disembark from the Boeing 7-8-7 Dreamliner, they will be welcomed by one of the innovations that reflects our vision for tourism growth: the Smart Visitor Information Centre. This paperless, technology-driven tourism hub serves as a one-stop gateway to South Africa's diverse tourism offerings. Launched just before the G20 leaders' summit last year, the Smart VIC showcases experiences from all ...

... habitat across Africa.The significance of Botswana within the broader Wilderness network was also reaffirmed by Wilderness Group Chief Sales Officer and South Africa Managing Director, Simon Stobbs, who attended the engagement. "Botswana remains one of the most respected conservation tourism destinations anywhere in the world and continues to influence how many other markets think about sustainable tourism growth," he shared. ...

... poetic and visually compelling tribute to Pinotage's unique place in South African wine history. Through evocative imagery, reflective storytelling and a deep sense of place, the film honours the people, landscapes and legacy that have shaped South Africa's signature varietal and Lanzerac's enduring connection to it. The International Tourism Film Festival Africa celebrates excellence in tourism communication, destination marketing and ...

... own countries, where obtaining a passport or travel document is expensive or nearly impossible. And yet, more than 75% of tourists visiting - with valid documents - and spending money in South Africa are from Africa. Our tourism industry, a significant part of our economy, is built on fellow Africans. Imagine how much more we could benefit from proper integration ...

... wine tours, food tourism and heritage tours continuing to grow. A retiring baby boomer generation, carrying historically high levels of accumulated wealth, is driving much of that demand, with long-haul international travel to South Africa in particular ranking high on its list. LeBel noted, however, that fluctuations in the value of the rand over the past 20 years have widened ...

... Industry leaders gather to explore new opportunities for tourism, business and collaboration between South Africa and Dubai Some of the most valuable partnerships begin with a single conversation. This week, JoburgStyle had the privilege of attending an exclusive evening hosted by Dubai Tourism at the Marriott Hotel Melrose Arch, where influential leaders from the tourism, media and business sectors gathered ...

... Africa is positioning itself for a stronger foothold in the fast-growing global golf tourism market with the launch of the Africa Golf Tourism Convention (AGTC) 2026, a new continental platform designed to connect African golf destinations directly with international buyers, investors, and tourism decision-makers. Scheduled for 18-21 August 2026 in Johannesburg, Gauteng, South Africa, the inaugural convention marks the first ...

... South Africa's inbound tourism arrivals continued to grow in May but analysts warn that the recovery of overseas source markets remains uneven with several still well below pre-pandemic levels. According to the latest International Tourism Report from Statistics South Africa (StatsSA), total arrivals in May this year were 14.4% higher than the same month in 2019 and 7.2% higher than ...

... and Green Initiative categories at the 5th Durban Tourism Business Awards. Hosted by Durban Tourism, the awards celebrate excellence, innovation, and resilience within the tourism sector. This year's event attracted a record-breaking number of entries, highlighting the increasing competitiveness and quality of tourism offerings across the region. "We are incredibly proud and honoured to have received such recognition at the ...

... this service using its Boeing 787 Dreamliner widebody airliners. This was the airline's first regular service to anywhere in sub-Saharan Africa. "The launch of Air Europa's direct service between Madrid and Johannesburg reflects confidence in South Africa as a destination for business, tourism and investment," highlighted ACSA Cluster 1 Regional GM Jabulane Khambule. "Every new international route strengthens our country's ...

... confirmed speakers are: Dr Ivan Meyer, the Western Cape Minister of Agriculture, Economic Development and Tourism John Bennett OAM, President of the Royal Agricultural Society of New South Wales, Australia Christo van der Rheede, Chief Executive of the FW de Klerk Foundation, South Africa Joel Cowley, Chief Executive of the Calgary Stampede, Canada Melt Loubser, Managing Director of Fair Cape ...

... this raises concerns that contaminants could gradually move up the marine food chain over time, creating complex and uncertain ecological effects. As the first field-based baseline study of its kind in Africa, the research highlights a key vulnerability in one of South Africa's most important coastal ecosystems. With False Bay supporting fisheries, biodiversity and tourism, researchers have called for ongoing ...

... Tourism Minister Patricia de Lille says 66 international and regional conferences secured for South Africa are expected to contribute more than R1.2bn to the economy between 2025 and 2030, as government continues to invest in infrastructure, air connectivity and destination development to grow the sector. 26 Jun 2026 26 Jun 2026 Source: Archive | Minister of Tourism, Patricia de Lille ...